This position executes citywide public information programs, marketing and outreach strategies, serves as the public information officer to advise and/or respond to high profile media inquiries or in emergency situations, and produces city publications, website and social media content.
Individuals appointed to this classification must apply an extensive knowledge of communications, and apply a sound management practice to a wide variety of complex situations. Individuals must determine and recommend policies and procedures, as well as maintain awareness of established ordinances and other regulations which must be followed. Errors in judgment or performance would have major impact on highly visible and costly City projects or programs, as well as negative impact on department morale and public perception.
EXAMPLES OF DUTIES:
- Performs a variety of public relations and marketing activities, including preparing public service announcements, news releases, audio-visual materials, and video productions to enhance the City's public image and facilitate dissemination of information to promote City-wide issues and/or events.
- Writes, edits, designs, city-wide public information materials using a variety of formats including print, electronic, audio and video to enhance two-way communication between the city and its residents. Including the preparation, publication and distribution of city newsletter, cable access channel content, electronic newsletter, and social media content.
- Prepares electronic and published informational materials, including fact sheets, brochures, display boards, newsletters, photographs, Power Point presentations, etc. related to public information about city operations and services.
- Maintains information on city website, including creating content, uploading documents, editing pages, updating calendars, news feeds and related data dashboards.
- Serves as official Public Information Officer for all media contacts. Counsels and assists other departments in all media relations.
- Serves as contact point for citizens and community groups wanting access to city government and assistance with community activities.
- Assists with implementation of community special events. Creates and promotes marketing and outreach for city recreation, arts, events and tourism.
- Coordinates and schedules public use facilities including preparation of service agreements.
- Establishes and maintains relationships and collaborates with community, civic, and user groups, schools, businesses, and the news media
- Purchases and maintains program supplies and equipment.
- Assist with the employee recognition and volunteer programs.
- May supervise interns, part time, contract and seasonal staff.
KNOWLEDGE, SKILLS AND ABILITIES:
- Ability to work independently and cooperatively with others, communicate both orally and in writing in a diplomatic fashion and present a positive image of City services.
- Ability to establish and maintain effective working relationships with a variety of people, including businesses, media representatives, citizen groups, city staff, outside agencies, and the general public.
- Ability to effectively manage the marketing and promotion of city-wide programs through print and electronic media including news releases, newsletters, social media, web pages, and other promotional materials.
- Requires knowledge of parks and facilities development, public sector management, and project management.
- Ability to interpret and apply laws, regulations and policies.
- Ability to develop, implement, and coordinate community events, establish and maintain relationships and collaborate with community, civic, and user groups, schools, businesses, and the news media.
- Ability to coordinate and schedule public use facilities and maintain related records.
- Ability to establish, prioritize and implement goals.
- Ability to operate Windows based computer, including word processing, spreadsheet, database software applications, and software applications related to assigned department/division.
- Requires manual dexterity and visual acuity to operate standard office equipment.
- Requires visual acuity to observe the quality of in process program events and activities.
- Requires ability to speak and hear to exchange information. Ability to communicate effectively in writing and verbally.
- Requires maintaining physical condition necessary for walking, sitting or standing for prolonged periods of time.
- U.S. Citizen or legally eligible to work in the United States.
- Bachelor’s Degree in Public Administration, Business Administration, Communications, Marketing or a closely-related field preferred.
- Two (2) years increasing responsible experience in communications, public outreach and/or marketing. Local government experience preferred.
- Or any combination of education and experience which would provide the applicant with the desired skills, knowledge and abilities required to perform the job.
- Valid Washington Driver's License and driving record acceptable to the City.
- Successfully pass a WSP WATCH background check.